d2p's KleverBook® App
The KleverBook® app (patent pending) allows registered users free access to eBooks listed on d2p's catalog. In exchange for free access, however, each chapter in every eBook has an unskippable 30-second click ad, which must run before the next chapter can be read. The revenue generated from KleverBook® ads is then shared with that eBook's author/publisher, which enables the reader free access.
Authors and publishers seeking to participate in d2p's KleverBook® program need only click the Join tab below. This will take them to the submission page where they can register and upload their book.
Once registered with C5M, authors and publishers are redirected to d2p's website, where they sign up, create their custom page, and then upload a digital copy of each book they seek to submit for the KleverBook®program.
Each eBook is then modified through KleverBook® software to insert Ad Slots.
An Ad Slot interrupts the eBook's text to insert (or remove) a Chapter Ad.
A Chapter Ad is a static or 30-second video ad that will appear at the end of each chapter (or at 15-page intervals).
Chapter Ads cannot be skipped and will remain in their static form (or, if video, played) for 30 seconds before the next chapter can be unlocked for reading.
Chapter Ads reset and replay each time a chapter is re-read.
A chapter is considered being read if the user does not exit the section between Ad Slots within 30 seconds.
Ad Slots are permanent, whereas Chapter Ads are not.
All Chapter Ads have a hyperlink, which, when activated by the reader, lands them on the catalog page of the Retailer (whose ad is showing), unless the ad is from an Industrial brand (such as GEICO, Spirit Airlines, or political campaigns), in which case a link to that entities' website is provided.
A typical 350-page novel will show at least 24 Chapter Ads (or roughly one every 15 pages, depending on chapter length). Thus, a typical story will have 24 hyperlinks to 24 product catalogs or industrial-brand websites.
Each modified eBook is then cataloged on d2p's site according to the author, title, and category (in alphabetical order).
Visitors to d2p's site can shop and purchase eBooks from its catalog, or they can download the KleverBook® app and read select eBooks for free, but only online.
Once an eBook has been selected for reading on the KleverBook® app, our software instantly loads Chapter Ads in that book's Ad slots.
Chapter Ads come from C5M's Ad Module—a database where ads are stored for automated retrieval each time a KleverBook® is selected.
Chapter Ads are placed in C5M's Ad Module in the order that they will be inserted in the Ad Slots (i.e., by bid amount/Ad Level or time and date logged into the system (see Ad Pricing Schedule below).
Once the Chapter Ads are installed, the book is uploaded through the KleverBook® app onto the reader's device for online access.
Because KleverBook® can only be read online, Chapter Ads can be removed, updated, or rotated.
Readers who activate hyperlinks to Retailers' catalogs and Industry-brand websites can return to their eBook page anytime.
Readers can purchase items through the KleverBook® app.
All purchases are processed by C5M, which automatically deducts a 12% commission and a 3% processing fee (in most cases) before routing the residual to the Retailer's account.
Authors and publishers who participate in ekspIode!'s KleverBook® program receive a 6% discount from the 12% commission charged from selling their books on d2p's platform, 2.5% of revenue generated (if any) from sales conducted through each Chapter Ad installed on the author's/publisher's downloaded book, and 50% of ad revenue generated from the Chapter Ads installed on the author's/publisher's downloaded eBook.
An eBook downloaded through the KleverBook® app expires after 60 days.
Payments owed to authors/publishers are made within 24 hours of the 30th and 60th day from the time and date the eBook was downloaded.
For KleverBook® pricing and ad placement information, please activate the Pricing tab.